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Top 5 Online Bachelor’s in Internet Marketing Programs for 2017

An internet marketing degree is the perfect marriage of marketing fundamentals and the worldwide web. Internet marketing programs teach students oral and written communication skills, preparing them to work with a variety of clients and colleagues. Students will acquire the skills needed to lead promotional and advertising campaigns and how to reach out to a targeted audience.

The job outlook for marketing professionals is positive: the Bureau of Labor Statistics projects a 9% growth rate in the field between 2014 and 2024, faster growth than in most professions. This growth is anticipated to come in the form of digital marketing and social media positions.

WHAT ARE THE BEST ONLINE BACHELOR’S IN INTERNET MARKETING PROGRAMS?

How to Choose an Online Bachelor’s in Internet Marketing Program

There are a variety of factors that go into determining which online bachelor’s in internet marketing program will be right for you. You may want to determine whether a program is offered full-time or part-time, examine the curriculum to see if you are interested in a school’s courses, and calculate the cost of each degree. Be sure to select a program that will best prepare you to achieve your long-term career goals.

WHAT WILL I LEARN IN THIS PROGRAM?

One of the first things you should do is examine each school’s course catalog to learn what kind of classes they offer. You should also pay close attention to opportunities to specialize your studies within each internet marketing degree program. For example, you may want to specialize in sports or international marketing. Knowing what kinds of classes a school offers and who the faculty are that teach them will help you decide if a school is right for you.

HOW LONG WILL IT TAKE TO COMPLETE THIS PROGRAM?

The length of each online marketing degree depends on a variety of factors. First you should determine whether you can study full-time or part-time in the program, as full-time study is typically allows students to earn their degree in half the time. Some programs also offer accelerated programs or accept transfer credits, both of which can reduce the amount of time it takes to earn a degree.

HOW DOES THIS PROGRAM SUPPORT ONLINE STUDENTS?

Even while earning your digital marketing degree online, you’ll need access to your professors, academic advisers, and career counselors to ensure your educational and occupational success. When searching for the right online bachelor’s in internet marketing program, be sure to check that each school offers online support services and allow you to connect with the people and resources that you need.

WHAT INTERNSHIP AND CAREER OPPORTUNITIES DOES THIS PROGRAM OFFER?

Ideally, you’ll be able to find a program that offers internships and other hands-on experiences. These opportunities allow you to gain experience in the field before graduation, which can help you apply lessons learned in class in a meaningful way. Your school should also offer career services that will help place you in a job once you graduate. Examine what types of internship and job placement opportunities are offered at various schools to decide if they meet your expectations.

Careers for Graduates of this Program

Internet marketing is a booming field because of the rise in digital media. Websites and social media are now becoming the standard ways that large companies reach out to the public and grab the attention of consumers. These platforms allow companies to reach a significant audience in a cost-effective manner. As a result, organizations experience a great increase in productivity and revenue by employing professionals who are able to specifically target the right consumers on social media.

Job Outlook and Salary

The Bureau of Labor Statistics projects that career opportunities in marketing will increase 9% from 2014 and 2024, which is faster than the national average growth rate. This is largely due to the increasing use of digital media to attract and communicate with consumers on a scale larger. Social media accounts, websites, and live chat events all help organizations to better target their consumers and interact with them on a personal level.

The salary for internet marketing positions varies greatly by industry. For example, the Bureau of Labor Statistics reports that marketing managers in large enterprises earn a median income of $116,270, while those in retail typically earn $86,500.

Employment Growth for Internet Marketing
Employment, 2014 Projected Employment, 2024
225,200 244,900

Source: BLS

SALARY GROWTH BY EXPERIENCE

Experience is one of the most important factors that determines an internet marketing specialist’s salary. The world is quickly becoming more digital, which has created a demand for tech-savvy professionals who can effectively community through these platforms. Earning a digital marketing degree online can prepare you to pursue a creative and lucrative career.


To determine the best online bachelor’s in internet marketing programs, we looked at the most important factors prospective students, mainly common predictors of future success and a school’s commitment to online programs. This boils down to admissions rate, student loan default rate, retention rate, graduation rate, and the percent of students enrolled in online classes. All data points are taken from information provided by colleges and universities to the National Center for Education Statistics.

Each factor is weighted evenly in order to give an objective view and determine the 10 best online bachelor’s in internet marketing programs. To calculate our rankings, we looked at a school’s ranking when organized by a single factor, and then averaged each category’s ranking to find an overall score: Admissions Rate (20%) + Default Rate (20%) + Retention Rate (20%) + Graduation Rate (20%) + Percent of Students Enrolled in Online Classes (20%) = Final score.